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Case study

Morden – Development of land with commercial planning


The challenge

Canterbury Road is an area of land located in Morden, Surrey. The plot had planning for a nursing home, and while the owner had had some discussions with nursing home developers, nothing had been confirmed. We approached a developer, who believed – as we did – that the land was better suited for residential development.


The method

The seller was keen to hear a proposal, and was later delighted to begin discussions for a potential sale with the developer. After some to-ing and fro-ing, an unconditional sale was agreed at a higher value than the commercial asking price.


The outcome

It was a risk on the developer’s part, but due to a smooth and streamlined communication process and our utilisation of planning connections, planning was agreed for 11 new build homes which have since been completed and sold through our department.

'This is the second development we have appointed Andrews Land & New Homes as selling agents. On both occasions we have found them to be a pleasure to deal with, they were honest with us about what we can achieve in tricky market conditions and were able to manage our expectations. We established a good channel of communication throughout the build stage, with regular site meetings they were well informed about the product which was being sold and were able to come up with suitable marketing strategies to ensure our objectives were met. It was great working with Alex, Bradley and Alisa all of whom have been very helpful. We would recommend Andrews Land & New Homes to any developer who is looking out for a competent selling agent.'

Deep Jobanputra and Suraj Jobanputra, Co-Directors, Picfare Homes Ltd.

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