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Case study

Bristol – Old Library, Autograph Homes

1

The challenge

The Old Library consisted of 36 one and two bedroom apartments, set over four floors, split between two blocks. Various layouts were available meaning thoughtful and meticulous planning was required enabling us to ensure continued interest and reservations.

2

The method

An extensive marketing plan was put in place to ensure we were achieving our objectives and delivering a first class service to both the developer and buyers at The Old Library. We were on hand to advise each stage, offering support to the developer with pricing, design, marketing and selling. Detailed preparation was carried out in readiness for the launch of the development, we decided to release plots in staggered phases allowing for a variation in the apartments available, offering a selection of plots based on size, number of bedrooms, floor level and pricing. The sales journey began with ‘Off-Plan’ meetings at our Head Office , once a show apartment launch date had been agreed the team worked hard to continue to build interest levels and a successful launch event was organised, planned and delivered.

3

The outcome

Off-Plan sales were successful with 47% of apartments reserved prior to show home launch, exceeding expectations. Ultimately thirty two of the apartments were reserved prior to build completion. We surpassed expectations for values achieved: our pre-bid pricing assumed a GDV OF £10,479,000; our initial asking prices were £10,572,000 and in fact we managed to achieve £24,750 above these prices. Importantly this final figure was £1.6m higher than the valuation included with the bid pack.

I felt that the entire team at Andrews Land and New Homes genuinely enjoyed selling The Old Library. They were all interested, and asked plenty of questions to ensure they were best placed to inform purchasers at every stage of the buying process. I found them to always be friendly, yet professional, knowledgeable and helpful.

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